Описание
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Характеристики
ISBN
9780230203297
Язык
Английский язык
Производитель
Palgrave
Составитель
Cain, Sandra
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